THE CHIPPY PROJECT
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Brandlective® aimed to produce a high quality magazine, named, BrandMag, to offer digital marketing and business advice to SME’s. The key challenge was appealing to SME’s from a wide range of industries, and being able to supply enough relevant content for a bi-monthly magazine.
The 24-page magazine was designed as a resource for business owners to keep up to date with industry updates. To address the key challenge of engaging business owners from all walks of life, Brandlective® made the decision to use BrandMag as a platform for SME’s to promote their own businesses through advertorial content and advertisements. As well as the design for the print version of BrandMag, Brandlective® also acts as editor and content creator for the magazine.
EDITORIAL & GRAPHIC DESIGN
Each edition of BrandMag offers a Business Owner the opportunity to feature both on the cover, and in a 4-page advertorial spread on a business subject that is deemed relevant by Brandlective®’s editorial team for SME’s.
Cover Stories have included:
Hector Montalvo: How Social Media Transformed the Way I Do Business
Nick Johnson: How to Name a Startup Company
Josh Cote: Successful Scaling – 3 Tips to Business Growth
Tim Kennedy: Around the World in 30 Days (Time Management)
BrandMag also features advertorial content from a range of business owners who provide insight into their own personal stories of success, and provide tips on various areas of business. Advertisements on the inside cover and back cover provide SME’s an opportunity to promote their products and services.
Six months after the launch of industry magazine, BrandMag, Brandlective® confirmed an 800% increase in demand for magazine design work. By the time the magazine celebrates its first year in print it will have acted as a platform for 36 business owners to advertise and promote their businesses free of charge, offering a risk-free opportunity to build further awareness of their brands, products and services.
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