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THE CHIPPY PROJECT

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Brandlective® aimed to produce a high quality magazine, named, BrandMag, to offer digital marketing and business advice to SME’s.  The key challenge was appealing to SME’s from a wide range of industries, and being able to supply enough relevant content for a bi-monthly magazine.

SOLUTION

The 24-page magazine was designed as a resource for business owners to keep up to date with industry updates.  To address the key challenge of engaging business owners from all walks of life, Brandlective® made the decision to use BrandMag as a platform for SME’s to promote their own businesses through advertorial content and advertisements. As well as the design for the print version of BrandMag, Brandlective® also acts as editor and content creator for the magazine.

 

EDITORIAL & GRAPHIC DESIGN

Each edition of BrandMag offers a Business Owner the opportunity to feature both on the cover, and in a 4-page advertorial spread on a business subject that is deemed relevant by Brandlective®’s editorial team for SME’s.

Cover Stories have included:

Hector Montalvo: How Social Media Transformed the Way I Do Business

Nick Johnson: How to Name a Startup Company

Josh Cote: Successful Scaling – 3 Tips to Business Growth

Tim Kennedy:  Around the World in 30 Days (Time Management)

BrandMag also features advertorial content from a range of business owners who provide insight into their own personal stories of success, and provide tips on various areas of business.  Advertisements on the inside cover and back cover provide SME’s an opportunity to promote their products and services.

THE RESULT

Six months after the launch of industry magazine, BrandMag, Brandlective® confirmed an 800% increase in demand for magazine design work. By the time the magazine celebrates its first year in print it will have acted as a platform for 36 business owners to advertise and promote their businesses free of charge, offering a risk-free opportunity to build further awareness of their brands, products and services.

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CTR
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56
Less CPA
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129
Page View
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370
ROI

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CHIPPY MANAGER SAY:

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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