Paid search marketing opportunities include Pay Per Click Ads via Google and Bing plus ads on the display network – a third of Google’s revenue. The cost of pay search can be high, so we recommend hiring an expert to make sure you’re getting the most value from PPC by maximising your Google Quality Score.
The benefits of PPC include:
Targeting for specific keywords, geographies and languages
The ability to update instantly
Like with SEO, our PPC process starts with keyword research, beginning with a brainstorming session with you where we look at all the keywords you could possibly want to rank for. Once they’re selected, you’ll need an ad that persuades the right customers to click. We can write compelling ads that not only stand out, but also filter out users that aren’t your target audience to make sure that the quality of clicks is really high and your money isn’t being wasted.