The demand for unique, quality content that keeps the reader interested has significantly increased in order to protect businesses of all sizes against the consistently changing environment of SEO. This is no easy feat given the rise of content marketing over the last few years raising the quality bar even higher. Quality content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative.
Brandlective® uses SEO to optimise our clients’ websites in order for them to rank higher in search engines like Google. We believe that this is vital in order to convert prospects to buyers and to attract talented employees to the brands. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. On-page SEO has changed over the years, so it’s important to keep up with the latest practices.
Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Google has stated that it uses more than 200 factors to rank a web page, but which are the most important? There is one thing virtually all experts agree upon – The number and quality of links coming into your site is near the top of the list.
Performing a keyword search is one of the most valuable and important components in winning the SEO rankings war. Getting the right and most relevant keywords will make or break the success of a website’s SEO campaign. The only way to achieve the best results is to conduct extensive research. Companies must learn the keywords most in demand for their market. Doing this shows companies which keywords to use to reach their target audience.
Knowing exactly what the competition is doing is important in every aspect of any business. Following on from keyword analysis, once a firm has selected their keywords, they must perform an extensive check across all search engines to allow them to review any keyword competition. Included in this search should also be an analysis of title tags of competitive websites to check if they are related to the keyword that has been selected. Title tags play a pivotal role in search engine results. These tags display a preview of a website page, and they are important for both SEO as well as social sharing.
Want to stay on top of your SEO so you can easily be found by your customers?